Investor education for India

Learn how investing works before you invest.

Plain-language classes and short explainers from a small research team. No tips. No hype. No hurry.

Join the class Read free explainers

A small research team, led by a CFA Charterholder. We teach. We don't give tips.

  • Educational content only
  • No stock picks
  • No promised returns
  • No commissions from products

What you'll learn

Three ideas sit under almost every money decision. We start there.

How markets work

Why prices move, what an index is, and what interest rates and inflation have to do with your savings.

How portfolios are built

What equity, debt and gold each do, and why most portfolios hold a mix instead of one thing.

Mistakes to avoid

The common traps for first-time investors, like chasing last year's winner or investing money you need soon.

How it works

Three steps, at your pace

  1. 1

    Join the class

    Reserve a seat for ₹199. You don't need a demat account or any money invested to take part.

  2. 2

    Learn the basics, live

    We walk through how investing works in India, with time for your questions. One live hour on Zoom, every Saturday, 3:00 to 4:00 pm IST.

  3. 3

    Keep learning, free

    Short explainers and carousels on the topics that come up most, so the ideas stick after class.

Understand it first. Then decide.

Next class

Investing basics, start to finish

One live session covering how markets, funds and portfolios work, in plain language.

Every Saturday, 3:00 to 4:00 pm IST (1 hour, live on Zoom)

Every Saturday, 3:00 to 4:00 pm IST.

Price
₹199
See everything the class covers
Please tell us your name.
We'll send the class link and nothing else unless you ask. Please enter an email like name@example.com.

You'll pay securely through Razorpay on the next step. Educational class only. Not investment advice.

1-1 sessions

Want to go deeper? Book a 1-1 session.

A private session to look at your situation with a professional's eye. ₹3,000. 1-1 sessions open soon, so you can register your interest now.

About 1-1 sessions
Quick check

Myth or fact?

Five things people often believe about money. Tap a card to see the answer.

“You need a lot of money to start investing.”

Myth

Starting small is possible. What matters is understanding what you're buying, and the costs.

“A hot tip from a friend is research.”

Myth

A tip isn't a reason. Ask: what's the risk, the cost and the exit?

“Investments can go down as well as up.”

Fact

Every investment carries risk, including loss of capital.

“If it's guaranteed, it's safe.”

Myth

Be careful with anyone promising high, fixed or guaranteed returns.

“Tax affects what you actually keep.”

Fact

The same investment can leave you with different amounts after tax. We cover this in class.

Feedback

What people said after the pilot class

Feedback from our pilot session, summarised. Individual experiences vary.

About us

Research first. Then we explain it.

We're a small research team led by our founder, a CFA Charterholder. We read the reports, check the data and turn it into lessons anyone can follow.

Why we started

Questions people ask first

See all questions
Is this investment advice?

No. Everything we share is education. We explain how things work so you can make your own decisions. We don't tell anyone what to buy or sell.

Do I need money invested to join?

No. The class is for people who haven't started yet, or who started and want to understand what they own.

Will you recommend stocks or funds?

No. We don't name stocks or funds to buy. We teach how to read and compare them yourself.

Newsletter

One calm email.

A short note on one idea at a time: what changed in India's economy, how something works, or a mistake worth avoiding. No tips, no urgency.

One idea a fortnight. No spam. No hype.

Please enter a valid email.

Unsubscribe any time. Read our privacy policy.